Case: Out of the Box Cafe

Brand Overview

Industry: Cafe & Food Beverage
Location: Mandaluyong, Philippines
Products/Services: Coffee, Milk Tea, Pastries, Meals
Target Market: Students near Jose Rizal University and nearby professionals

Business Context:
Out of the Box Cafe faced a tough challenge during the pandemic. With limited foot traffic and no online presence, they struggled to keep the business visible and relevant — especially when most of their target market (students) were staying home.

2M

organic reach

10x

increased engagements

5x

increased store foot traffic

2x

increased online deliveries

The Challenge

The cafe lacked any digital presence and couldn’t rely on traditional promotion methods due to lockdowns. Their visibility in the community suffered, and they were losing out to nearby competitors — including a rival cafe just across the street.

Goals:

• Establish brand awareness online

• Increase store traffic and online orders

• Connect with a younger, digitally native audience

Our Strategy

Since there was no existing digital footprint to build on, we started from scratch — treating this like a true brand launch.

What We Did:

• Built a social media strategy tailored to students and remote workers

• Created a content ecosystem to highlight both products and the cozy in-store experience

• Launched creative promos via 3rd party delivery platforms to drive online sales

• Moved in phases to test what resonated with the audience and adjust accordingly

Key Insight:
The cafe's story — a warm and cozy spot for study breaks, hangouts, and peaceful solo time — was its secret weapon. We leaned into this narrative in the content strategy.

Content and Execution

We crafted a mix of content that was relatable, witty, and visually inviting, especially for the Gen Z crowd.

Content Types:

• Product highlights (coffee, milk tea, meals, pastries)

• Student humor and campus-related memes

• Branded posts that introduced the cafe's vibe and values

• Posts targeting remote workers looking for a quiet hangout spot

Brand Voice: Witty, friendly, youthful
Publishing Cadence: Agile, adaptive — with regular posting but no rigid calendar
Storytelling: Built around the cafe’s atmosphere: your “go-to spot” whether you're pulling an all-nighter or escaping the noise.

Results & Impact

Timeframe: 6–9 months
KPIs Tracked: Reach, visibility, engagement, store traffic, online sales

Results:

• A viral post reached over 2 million people organically

• Engagement increased 10x compared to the first month

• Store foot traffic increased significantly

• Online delivery orders doubled

This visibility helped Out of the Box Cafe become a recognized hangout hub in Mandaluyong — especially once in-person classes resumed.

Conclusion

Out of the Box Cafe is a prime example of how intentional content + storytelling + strategy can turn visibility around — even for a small local business with zero digital footprint. Our agency helped transform a quiet cafe into a go-to spot for students and professionals alike.

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